Top 5 Personal Finance Apps on iOS in South America, Q1 2025

In the first quarter of 2025, the personal finance app market in South America saw varied performances across the top contenders on the iOS platform. Here's a detailed look at the trends for the top 5 apps based on data from Sensor Tower.

Splitwise from Splitwise, Inc. exhibited significant fluctuations in weekly revenue, which started at around $11.5K and dipped to $5.5K mid-quarter, before rising again to end the quarter at approximately $8.4K. Downloads had a peak at the end of February, reaching 19.8K, while active users saw a decline from 282.7K to 213.3K over the quarter.

Toro Investimentos Ltda.'s Mobills - Budget Planner experienced a revenue peak of $30.5K in early January, which then gradually declined to about $19.3K by the end of March. Downloads decreased from around 16.2K initially to 11.6K, while active users showed a similar downward trend, ending the quarter at 264.1K from an initial 329K.

The Expense Tracker - MonAi by Florian Vates saw a revenue peak of $2.6K at the start of the quarter, with a notable dip in February to $0.5K. Downloads spiked to 13.9K in early February, then tapered off to 1.4K by the end of March.

Orange Dog's Money manager, expense tracker maintained a consistent revenue stream, starting at $207 and ending at $220. Downloads increased significantly towards the end of the quarter, reaching 7.1K, and active users saw a gradual increase to 57.3K.

Lastly, Budget Planner App - Fleur by Akash Jain showed a decline in both revenue and downloads over the quarter. Revenue started at $1K, dropping to $589, while downloads decreased from 6.9K to 795. Active users also decreased slightly, ending at 15.6K.

For more detailed insights and data, visit Sensor Tower's platform.